1. Introduction
Guangzhou Hengde Construction Technology Co., Ltd. ("HENGDE", "we", "our", or "us") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, disclose, and protect information when you visit our website:
https://hengdegz.com/
This policy applies to visitors, prospective customers, business partners, and individuals who contact us through our website, WhatsApp, email, or other communication channels.
By using our website or submitting an inquiry, you acknowledge that you have read this Privacy Policy.
2. Information We Collect
We may collect the following categories of information.
2.1 Personal and Contact Information
When you submit an inquiry or contact us, we may collect:
- Full name
- WhatsApp number
- Telephone number
- Email address
- Company name
- Country and project location
- Business contact information
We primarily use WhatsApp to communicate with international customers. Providing a valid WhatsApp number is required for our main inquiry form. Providing an email address is recommended so that we can send quotations, technical documents, and project information.
2.2 Project and Business Information
To understand your manufacturing requirements and prepare suitable equipment proposals, we may collect:
- Interested products and production lines
- Planned daily production capacity
- Project development stage
- Factory or land availability
- Investment budget, if provided
- Raw material information
- Factory requirements
- Equipment specifications
- Additional project descriptions
- Documents or images voluntarily submitted by you
Some project information is optional. You can contact us even if your project is still in the planning stage.
2.3 Website Usage and Technical Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type and version
- Device type and operating system
- Browser language
- Approximate geographic location
- Pages visited
- Referring website
- Visit date and time
- Website interaction information
- Cookie and similar technology identifiers
We may also collect campaign attribution information, including UTM parameters and advertising click identifiers such as Google click IDs, Meta click identifiers, and the OpenAI / ChatGPT Ads click reference (oppref) when available.
2.4 Communication Information
When you contact us through WhatsApp, email, or website forms, we may retain relevant communication records, including your inquiries, responses, quotations, technical discussions, and project-related correspondence.
We keep original messages in their original language where available. Translations may be created separately to assist our sales and technical teams.
3. How We Use Your Information
We use collected information for legitimate business and website-related purposes, including:
- Responding to product inquiries and customer requests.
- Preparing equipment quotations and factory production proposals.
- Understanding your production capacity and project requirements.
- Recommending suitable lightweight block and wall panel production solutions.
- Communicating through WhatsApp, telephone, and email.
- Providing technical information, installation guidance, and after-sales support.
- Managing customer inquiries and sales follow-ups.
- Improving website functionality, performance, and user experience.
- Understanding website traffic and measuring marketing effectiveness.
- Preventing spam, fraudulent submissions, and unauthorized access.
- Meeting applicable legal and regulatory obligations.
We do not require customers to provide unnecessary personal information to receive an initial equipment proposal.
4. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, and similar technologies to improve website functionality, analyze visitor activity, and measure advertising performance.
These technologies may include:
Essential Cookies
Used to maintain website functionality, security, session management, and form submissions.
Analytics Technologies
We may use:
- Google Tag Manager
- Google Analytics 4
These tools help us understand website traffic, visitor behavior, page performance, and website usage trends.
Advertising and Marketing Technologies
We may use:
- Google Ads conversion measurement
- Meta Pixel (Facebook and Instagram)
- OpenAI / ChatGPT Ads Measurement Pixel
These technologies help us measure advertising performance, understand campaign effectiveness, and improve the relevance of our marketing.
Where required by applicable law, non-essential analytics and advertising technologies will be used subject to your consent.
You can manage available cookie preferences through the website's consent settings or your browser settings.
Disabling certain cookies may affect some website functions.
5. Third-Party Services
We may use trusted third-party service providers to operate and improve our website and business communications.
These providers may include:
Cloudflare
Used for Turnstile anti-bot verification on protected website forms. When you interact with a protected form, Cloudflare may process technical information to determine whether the request is legitimate.
Google services may be used for website analytics, advertising measurement, and search-related services.
Meta
Meta services may be used for advertising measurement and campaign performance analysis.
OpenAI / ChatGPT Ads
The OpenAI Measurement Pixel may be used to measure website visits, confirmed inquiries, and relevant contact interactions following ChatGPT ads. When enabled, it may process advertising references, browser identifiers, and technical event information, subject to applicable consent requirements.
We may use WhatsApp to communicate with customers regarding product inquiries, quotations, technical information, and project follow-ups.
Website Hosting and Infrastructure Providers
Our hosting, content management, and website infrastructure providers may process technical and operational information necessary to maintain the website.
These third parties may process information according to their own privacy policies and applicable agreements.
We do not control the independent privacy practices of external services.
6. How We Share Your Information
We do not sell your personal information for money.
We may share relevant information in limited circumstances:
- With authorized HENGDE sales and engineering personnel to respond to your inquiries.
- With service providers supporting website hosting, security, communications, analytics, and customer management.
- With advertising and analytics providers for measurement and marketing purposes, subject to applicable consent and privacy requirements.
- With professional advisers or government authorities where legally required.
- In connection with a business restructuring or transfer, where permitted by applicable law.
We only share information reasonably necessary for the relevant purpose.
Depending on applicable privacy laws, certain disclosures to advertising or analytics providers may be considered sharing or targeted advertising. You may exercise applicable opt-out rights as described in this policy.
7. International Data Transfers
HENGDE is based in China and serves customers in different countries and regions.
Your information may be processed or stored in China, Singapore, or other countries where our website infrastructure and service providers operate.
When personal information is transferred internationally, we take reasonable steps to protect it and apply appropriate safeguards where required by applicable law.
By contacting us or submitting an inquiry, you understand that your information may be processed in countries outside your own.
8. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
For example:
- Inquiry information may be retained while we respond to and manage your project.
- Customer communication records may be retained for business follow-up and after-sales support.
- Technical and security records may be retained for website protection and operational purposes.
- Marketing and analytics information may be retained according to the relevant service provider's settings and applicable requirements.
When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable legal obligations.
9. Data Security
We use reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, loss, and misuse.
These measures may include:
- Website HTTPS encryption
- Access controls and account permissions
- Server and application security measures
- Anti-spam and bot protection
- Secure handling of inquiry information
- Backup and recovery procedures
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Please avoid submitting passwords, payment card details, government identification numbers, or other highly sensitive information through ordinary website inquiry forms.
10. Your Privacy Rights
Depending on your location and applicable laws, you may have the right to:
- Request access to your personal information.
- Request correction of inaccurate information.
- Request deletion of personal information.
- Request restriction of certain processing activities.
- Withdraw consent where processing is based on consent.
- Object to certain processing activities.
- Request a copy of certain personal information.
- Opt out of certain targeted advertising or data-sharing activities.
- Submit a privacy-related complaint to the appropriate authority.
For individuals protected by applicable GDPR or UK data protection laws, additional rights may include data portability and the right to lodge a complaint with a supervisory authority.
For individuals protected by applicable California privacy laws, rights may also include knowing about the collection and use of personal information, requesting correction or deletion, opting out of its sale or sharing for cross-context behavioral advertising, limiting certain uses of sensitive personal information, and receiving equal treatment when exercising applicable rights. These rights are subject to the conditions and exceptions in the applicable law.
To make a privacy request, contact us using the details in Section 13. Describe your request and provide the contact information you previously used with HENGDE so that we can locate the relevant records. We may need to verify your identity or an authorized representative’s authority before responding to certain requests. Please do not send passwords or unnecessary identity documents. We will handle requests in accordance with applicable legal requirements.
You can change your available analytics and advertising preferences using the website’s Privacy choices control. Withdrawing consent does not affect processing already carried out lawfully before withdrawal.
11. Children’s Privacy
Our website is intended for business customers and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can review the matter and take appropriate steps.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, services, information practices, or applicable requirements. The current version will be published on this page with an updated date. Where required by applicable law, we will provide additional notice or obtain consent for relevant changes.
13. Contact Us
For privacy questions, requests to access, correct or delete personal information, or questions about your privacy choices, please contact:
Guangzhou Hengde Construction Technology Co., Ltd. (HENGDE)
- Email: hengdegz@gmail.com
- WhatsApp / Telephone: +86 159 8637 7799
- Website: https://hengdegz.com/
- Contact page: Contact HENGDE
Please identify your request as a privacy request so that it can be directed to the appropriate team.